PR & Media Manager
Haglöfs is looking for a 12-month parental leave cover for our PR & Media Manager to join the HQ marketing team. This role represents an opportunity to drive and execute our global communication strategies during an exciting phase of brand growth and development.
At Haglöfs, we believe nature is the greatest playground ever made—a place to challenge ourselves, explore the unknown, and grow beyond expectations. Since 1914, we have inspired people to enjoy the outdoors, respect nature, and embrace adventure. Now, we want you to join us in making our workplace just as adventurous and inspiring as the world outside.
About the role
The PR & Media Manager is responsible for the creation and execution of our Communication strategies. This includes PR, organic Social Media, Paid Media and Partnerships (ambassadors & influencers).
You will manage a team of specialists, while also being operationally responsible for Paid Media. Essential to the role is staying relevant and plugged into evolving and progressive trends across outdoor, sustainability, and the culture and communities behind them, to successfully drive Paid Media together with our agency.
This is both a strategic and hands-on role where you will collaborate cross-functionally, contribute to creative and editorial direction, and ensure our communication efforts create impact across all channels.Task and responsibilities
- Own and Drive the Global Paid Media Strategy and its execution (Including performance marketing operations)
- Own the global PR strategy (together with the PR & Influencers role)
- Own the global Ambassador & influencer strategy (together with the PR & ambassador specialist)
- Own the global Social Media Strategy (together with the SoMe manager)
- Support global marketing priorities
- Present ideas for creative and editorial content and execute approved concepts
- Brief internal teams on campaign needs from PR / Communications (before production)
- Analyze results and show value of effort through regular reporting
Knowledge and Experience
- 5+ years minimum experience in communications positions – ideally in the outdoor industry
- Up to date with changes in the social media world
- Experience in working with paid media, digital & physical
- Knowledge in key (media) analytical tools, e.g. GA
Personal skills
- Results-oriented
- Respectful of the brand platform, but creative enough to drive Haglöfs forward
- Curious to try new things (tools, stories, etc.)
- Great team-player
- Leadership skills
- PR savvy and have good digital journalistic instincts
You will be based at our Stockholm office in Alvik. In late 2026 we will move to our new unique HQ office in the vibrant area- Slakthusområdet.
Selection will be based on your CV and answers to a few screening questions.
We review applications continuously. Apply today and take the next step in your career with Haglöfs!
Born in Sweden. Engineered for nature.
At Haglöfs, we don’t believe in conquering nature. Instead, we believe in moving with it, growing through every step. Since 1914, we’ve engineered our gear to not only endure the elements, but to let you roam farther, wilder, freer – in the greatest playground ever made.
